Neil Haley interviews LES AND SETH GOLD FROM TRUTV’S TOP SHOW HARDCORE PAWN
With the top show on truTV the Gold family, stars of the hit reality series Hardcore Pawn, wheel and deal with mass appeal. Les Gold and Seth Gold run the largest pawn shop in Detroit—between colorful customers, the unpredictable employees, family drama, interesting (and sometimes downright dangers) items up for sale—there is never a dull moment at American Jewelry & Loan.
Les Gold, the charismatic patriarch of the Gold family, build American Jewelry & Loan from the ground up. He is an old school, hard-nosed pawnbroker at heart with a passion for collecting unusual items and a nose for deals—and people. As the author of the New York Times best-selling book For What It’s Worth: Business Wisdom from a Pawnbroker, Les shares his negotiating and business tips with fans from around the globe.
Upon graduating from college, Seth Gold has been working at American Jewelry & Loan. He prides himself on bringing a contemporary corporate structure to his family business and revolutionizing their marketing efforts, and he never hesitates to point out to his father where there is room for improvement. In 2013 the National Pawnbrokers Association recognized Seth’s forward-thinking and named him “Pawnbroker of the Year” for his tireless commitment to supporting the pawn industry on the local and national level.